smartwater and Powerade Named Official Hydration Partners of Canada’s First Professional Women’s Soccer League
Toronto, ON – (February 27, 2025) – The Northern Super League is proud to welcome Coca-Cola as an official league partner. Through this multi-year agreement, smartwater and Powerade will serve as the Official Hydration Partners of Canada’s professional women’s soccer league and all of its six clubs, while Coca-Cola will become the league’s Official Soft Drink Partner.
With a shared mission to uplift communities and inspire the next generation of Canadian athletes, Coca-Cola and Northern Super League will work together to amplify the visibility of women’s sports and create unforgettable moments for players and fans alike. Through this partnership, Coca-Cola reaffirms its dedication to elevating the visibility and opportunities for female athletes, while expanding its significant impact on the global soccer stage.
Northern Super League players will take the field in April 2025 for the inaugural season with smartwater and Powerade fueling their performance. The multi-layered partnership will be supported by a season-long digital and on-air campaign celebrating athlete stories and goal-scoring moments. Coca-Cola brands will be prominently featured on Northern Super League’s national broadcast and in stadium.
"We are thrilled to partner with the Northern Super League, Canada's first women's professional soccer league. This collaboration underscores our commitment to empowering women in sports and celebrating their incredible talent and dedication,” said Laura Cutsey, VP Marketing & Sponsorship, Coca-Cola. “Together, we aim to inspire the next generation of athletes and bring communities closer through the love of the game. Cheers to a future filled with passion, progress, and unforgettable moments on and off the field."
As part of its commitment to engaging fans, Coca-Cola will also announce an exclusive national promotion giving fans the chance to win a VIP trip to see the league’s first-ever Final. Further details on Coca-Cola’s championship weekend activation will be announced in the coming months.
“Coca-Cola has been a remarkable supporter of soccer, uplifting Canadian athletes at every level,” said Christina Litz, President of Northern Super League. “Having an iconic global brand like Coca-Cola join us speaks to the rapid growth of women’s sports in Canada and the bright future ahead for the Northern Super League.”
About the Northern Super League
The Northern Super League is Canada’s first professional women’s soccer league, launching in April 2025 with six founding clubs: Halifax Tides FC, Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC. Built by players and supporters, the League is rooted in global best practices and strives to champion Canadian excellence in sport, equity, and inclusion. For the latest league news and ticket information, visit www.NSL.ca.
About Coca-Cola
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
Media Contact:
Greg McIsaac
Junction Communications
greg@junctioncommunications.com
416-458-3591
Aly Hite
Director, Brand Public Relations
alhite@coca-cola.com